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Exchangewire
3 days ago
Marketing

Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes

Optimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts. [ more ]
Creative Bloq
4 days ago
Graphic design

Ingenious optical illusion billboard takes the terror out of the prostate check

Optical illusion used to spread an important message about prostate cancer. [ more ]
Digiday
1 week ago
Marketing

Pitch deck: How Amazon is talking to marketers about Performance+

Amazon launched Performance+ ad campaign to simplify campaign creation and management by predicting user conversions hourly. [ more ]
The Drum
3 weeks ago
Marketing

Ad of the Day: Burger King somehow connects balding Brazilians and the drive thru

Burger King in Brazil rewards bald individuals with free Whopper through 'Bald Thru' drive-thru concept. [ more ]
Skift
1 month ago
Marketing

Inside Southwest's Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Southwest Airlines launched a new advertising campaign called 'The Big Flex' targeting Gen Z and Millennial travelers with a focus on perks like two free checked bags and flexible points. [ more ]
The Drum
1 month ago
Marketing

Young adults face embarrassing situations at home in Sprite's Latin campaign

Sprite launched 'The Knocklace Collection' to address privacy concerns for young adults living at home. [ more ]
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The Drum
4 months ago
Marketing

Sainsbury's challenges its pricey reputation in value-focused ad

Sainsbury's releases value-driven campaign to challenge perception of being an expensive supermarket chain
Ad features real Sainsbury's staff explaining low prices and good quality [ more ]
Berlin Startup Jobs
4 months ago
Berlin

Job Vacancy: Brand Marketing Manager (m/w/d) // ToolTime GmbH | Marketing & Communications Jobs | Berlin Startup Jobs

In Deutschland gibt es mehr als eine Million Handwerksbetriebe, die im Papierkram untergehen.Die meisten dieser Betriebe arbeiten ohne Software oder mit stark veralteten Softwarelösungen.
AdExchanger
6 months ago
Marketing

23andMe Wants To Make CTV Part Of Its DNA | AdExchanger

23andMe launches campaign to raise awareness about its health services
The campaign features testimonials from users who discovered health issues through genetic testing
23andMe targets new users through surveys and audience profiling [ more ]
#Paris Hilton
Rolling Stone
6 months ago
Marketing

Paris Hilton's Media Company Pulls Twitter Ads, One Month After Being Welcomed Into the 'X Family'

Paris Hilton's media company has suspended its advertising campaign with X (formerly Twitter) following a report by Media Matters on ads appearing alongside white nationalist content.
Several major advertisers, including Disney, Apple, and Comcast/NBCUniversal, have severed ties with X after the report.
X has responded by suing Media Matters for defamation. [ more ]
www.mercurynews.com
6 months ago
Marketing

Paris Hilton's media company suspends ads on Musk's Twitter

Paris Hilton's entertainment company, 11:11 Media, has pulled an advertising campaign from Elon Musk's X platform due to concerns about antisemitism and pro-Nazi content.
The decision to pull the campaign is a blow to X and its CEO, Linda Yaccarino, who recently announced a partnership with Hilton.
At least half a dozen other brands have also paused their ad spending on X due to similar concerns. [ more ]
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