Inside Southwest's Push to Court Younger Travelers as U.S. Weighs TikTok Ban
Southwest Airlines launched a new advertising campaign called 'The Big Flex' targeting Gen Z and Millennial travelers with a focus on perks like two free checked bags and flexible points. [ more ]
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Paris Hilton's Media Company Pulls Twitter Ads, One Month After Being Welcomed Into the 'X Family'
Paris Hilton's media company has suspended its advertising campaign with X (formerly Twitter) following a report by Media Matters on ads appearing alongside white nationalist content.
Several major advertisers, including Disney, Apple, and Comcast/NBCUniversal, have severed ties with X after the report.
X has responded by suing Media Matters for defamation. [ more ]
Paris Hilton's media company suspends ads on Musk's Twitter
Paris Hilton's entertainment company, 11:11 Media, has pulled an advertising campaign from Elon Musk's X platform due to concerns about antisemitism and pro-Nazi content.
The decision to pull the campaign is a blow to X and its CEO, Linda Yaccarino, who recently announced a partnership with Hilton.
At least half a dozen other brands have also paused their ad spending on X due to similar concerns. [ more ]